Hello everyone,
I had been asked how do I determine which keywords to go for when doing SEO or search engine optimization. So that is our topic today along with a unique way to let Google "tell you" what ranks well for the specific keyword…
So open up another tab on your browser and go to Google.
Type in Fitness Trainer Now do not hit enter. Grab your pen and paper or a notepad file and copy down all of these suggestions google is giving you right now. These are real time searches that people are typing in at the moment of the search. These can be useful for other keywords to rank for in our site.
When you do hit the enter key take a look at the number of results that come up in the upper right hand corner. At the time I did this search there were over 15,000,000 pages indexed in google. Next we want to open up Google Adwords Keyword tool. Type in Fitness Trainer, make sure the check box for use synonyms is checked and fill out the little image verification. Then hit your enter key. I am not providing screen shots
So we want to look for keywords that are at least 2-3 words and have at least 9,000 + to 20,000 global monthly searches for the term. When I typed in fitness trainer I saw one result that was in our range. So since fitness trainer is too broad we need to tighten down our search for keywords to use. Now that we have found a keyword fitness trainer tips we can start getting into SEO through googles eyes.
What we have here (fitness trainer tips) is what is called a Long tail keyword or low hanging fruit. What this means is that this specific keyword phrase will be easy for us to compete and rank in. So we type in fitness trainer tips and get 1.08 million pages indexed in google for the terms fitness trainer tips. Wow! Thats a lot to compete with! But, we are not concerned with this as we want to find out how many exact pages are indexed for the terms in our specific order of fitness trainer tips. To do this we put the phrase in quotes i.e. "fitness trainer tips" then hit enter on your keyboard. The prior searches we did are known as broad searches and the search we just did is known as an exact match search. Well I will be darned…. We have stripped away probably about 85% of what we though was competing sites! We are now down to just a bit over 64,000 pages indexed for our terms fitness trainer tips.
This we can deal with!
So at the time I did the search I looked through the results to try and fid ways that we can easily get our page ranked for our term fitness trainer tips. I saw a wedding blog that had the exact terms we are trying to rank for. This is good. Google is telling us what to do to rank for this term by showing us that we can comment on blogs for increased ranking. When we do this however you want to make sure and read the post thoroughly and make sure that you can provide some added value to the post.
Bad comment example:
Hey Jane, Thanks for the post! Have a great day!
Good comment example:
Hey Jane, Did you know that on average there are XX people looking for fitness trainer tips? You may also want to do some research on yahoo answers as there are potential clients available with a bit of work through that site. You want to make sure that you don't deal with anyone that is under 18…
Most sites will allow you to put your name in as well as your website so do this and add more value to the post. People will be well informed and more likely to click on your name or website for more information.
Another window of opportunity for us to rank for the term fitness trainer tips would be to get involved in the forum that shows up in the search results. Once again sign up, get active in the forum and make sure to provide value. Then put a link back to your site in your forum signature as long as it doesn't violate the forums rules. If you truly interact with the forum and provide quality valuable information you are sure to get people clicking on your website address to see what else you have to offer.
By the way before you go on to the next step make sure to copy down the words at the bottom of the search results. These too are good keywords that are being searched right now. To find more good keywords we can run these recommended or suggested search terms through google adwords keyword tool as well and keep the cycle going until you have your one base keyword and three to four supporting keywords.
Another way to see through googles eyes is to look up toward the top of the search results to find a link that says show options
If you search through each link provided on the left hand side of the page you can see there are all sorts of ways to rank for our term. At the time of writing this there were only two videos on fitness trainer tips. A good possibility if you are into creating videos.
So before we finish our SEO through googles eyes I want to show you a teriffic tool to help you dig deep and find some other interesting possibilities for keywords. On that same panel for show options scroll down until you see the link for wonder wheel Now click on it…
So when it pops up you will see a circle in the middle with our keyword of fitness trainer in the middle. If you click on one of the little spokes you will see it goes to the center and the one we were just on goes off to the side and becomes smaller. So for instance I clicked on online fitness trainer. These options may be different but you will get the picture. If you like that keyword phrase then put quotes around it in the search bar above the wonder wheel and you will see how many pages are indexed for this term. Now at the time of this entry I saw approximately 296,000 pages indexed. Don't be frightened. Remember the windows of opportunity we had talked about? You will want to look for these here as well. So to see what we have click on the link that says web next to where wonder wheel is bolded There you can see the actual search results. At the time of writing this there were not any distinguishable windows of opportunity without going on to theoptions panel but I think that you have the idea by now.
So whether you are a fitness trainer looking to get into private practice or are thinking of becoming one, now you at least know how to do SEO through Googles eyes!
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